#theVELUXpose is very nice interactive installation for VELUX set in the streets of Copenhagen by Kat Zorina and Andrew Spitz who are two students from The Copenhagen Institute of Interaction Design (CIID).

The goal was to connect the digital generation and the VELUX brand. Kat and Andrew used the posture people have when looking through these roof windows, which is looking up at an angle of 125º. They brought this experience from the roof, down to the streets and used Instagram as a way to get people excited and involved. The result are charming personal portraits in public space. Check out the pictures they got during a few hours with the installation here.

via: thanks Andrew


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