Significant Objects

This book is for all people who love stories and are convinced about the power of the narrative. Rob Walker & Joshua Glenn started this literary and economic experiment with the goal to test the following hypothesis: ‘Stories are such a powerful driver of emotional value that their affect on any given object’s subjective value can actually be measured objectively.’
By recruiting a crew of impressive writers to invent stories about unimpressive secondhand items they find out that the objects became more valuable. Objects originally bought for one dollar sold on eBay for thousand of dollars due to the power of the narrative. The book collects 100 of the finest stories from this interesting experiment.



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